This Gucci 2020 Lunar New Year collection sits center stage in a new campaign shot by photographer and director Harmony Korine and starring brand ambassador and actress Ni Ni, actor Earl Cave and designer Zoë Bleu. The imagery portrays a playful narrative that follows Mickey Mouse as he goes about his day in Disneyland.
The colorful energetic imagery has the look of holiday postcards, and the eclectic, surreal spirit of today’s Gucci is perfectly at home in the fantasy world of Disneyland. Through Harmony Korine’s distinctive lens it is easy to see how Disneyland inspires an uninhibited, childlike sense of fun.
The ready-to-wear collection features accessories from shoes and bags to small leather goods and scarves. Many new designs appear among an array of classic Gucci pieces. The Gucci 2020 Lunar New Year collection has a humorous, vintage spirit, where Disney’s timeless star appears to team up with many of the House motifs.
A specially designed lineup of Lunar New Year accessories will also be available exclusively on Gucci.com, in addition to the entire collection, launching on January 3. Crafted in white matelassé quilted leather, they include two sizes of the GG Marmont bag, the zip around wallet and a card holder. Each piece features four colourful prints seen in women’s and men’s wear pieces, depicting Mickey Mouse in settings rendered in toile de Jouy style frames.
Gucci Pins, ephemeral stores inspired by the pins seen on interactive digital maps, will also highlight the Lunar New Year items in several cities.