BURBERRY CHINESE NEW YEAR 2020 COLLECTION FILM
Introducing the Chinese New Year collection, heralding joy, health and happiness for the Year of the Rat.
January 7, 2020
Captured by Leslie Zhang and starring brand ambassador Zhou Dongyu, Liang Jiyuan and He Cong, the Burberry Chinese New Year 2020 collection is a vibrant celebration in red. The campaign is captured in a series of intimate poses, dressed in Riccardo Tisci’s Chinese New Year capsule collection.
House codes meet vivid shades of red – a symbol of joy, vitality and prosperity – in a series of modern silhouettes. From refined tailoring to sports-influenced separates and fresh iterations of our iconic sneaker, the Union, and Lola, and runway bag.
Distinctively detailed with a new family of Burberry signatures – inspired by the Chinese zodiac. A limited-edition Thomas Burberry Monogram animated with an original illustration in honor of the Year of the Rat.