The Etro Spring 2020 campaign stars a cast of beautifully diverse individuals including Lauren Hutton, Karen Elson, James Turlington, Alton Mason, Abby Champion, Ugbad Abdi, Fei Fei Sun, Lexi Boling, Mark Vanderloo, as the protagonists. A drop of Paisley in their mind as the only common thread, gather on the shore. They get their portrait taken, in natural light, against a white backdrop, and then board the ship to sail into the unknown.
Each one with his or her own destiny and destination, endlessly crossing paths with other humans, decamping to other places, absorbing everything, everywhere, writing personal stories day after day. Sailing is an apt metaphor to tell this ongoing tale: a journey happening on a well aged sailing ship that speaks heritage, tradition and adventure like a cherished family treasure passed from one generation to the next.
Travel, according to Etro, is more about the journey than the destination; it is about discovering the unseen, be it nature or culture; it is about a quest for personal and cultural freedom. As all nomads, which means as human beings, no one will be the same once the travel is over, if it ever is.