LOEWE FIRST NEW YORK CITY STORE IN SOHO

LOEWE FIRST NEW YORK CITY STORE IN SOHO

Loewe opens the doors to its first standalone store in New York. Located in the Lower Manhattan district of SoHo.

December 20, 2019

The hybrid space of the Loewe New York City store showcases the brand’s latest accessories and runway collections alongside its ever-growing collection of art pieces.

At 79 Greene Street, Loewe employs familiar touch points that are found across all the brand’s stores, showcasing the full range of women’s and men’s ready-to-wear, bags, small leather goods, soft accessories, shoes, eyewear and jewelry.

A series of 40 floor-to-ceiling spindles in tones of grey act as a dramatic feature at the back of the store. Inspired by antique cider presses from central Spain, Portugal and the south of France, their form plays with light and shadow and gives a sculptural accent to the modern interior.

The Loewe store feature the work of eight artists drawn from the Loewe collection – a growing anthology of art, craft and design. From painting and sculpture by contemporary artists to handmade objects and furniture, the collection reflects a fluid relationship between art forms. The Loewe art collection will rotate, creating an ever-shifting series of installations inside the store.

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