Missoni unveils its new flagship boutique in one of the most desirable neighborhoods for New York luxury retail.

December 6, 2019

The Missoni flagship store in New York City’s fresh and contemporary design reflects a reinterpreted vision for the House and hosts, in an intimate and luminous environment, the artisanal Womenswear, Menswear, Beachwear, and Accessories collections, as well as soft furnishings from MissoniHome.

“As soon as I saw this new location for our NY store, I envisioned the opportunity to create an environment that is bold, modern and innovative,” says Missoni Chairman and Creative Director, Angela Missoni. “The space is filled with eye-catching details that are luxurious but also unexpected – like the colorful ceiling pipework. It’s exactly what I imagined when I first entered the space – a jewel-box of eclectic style, and very Missoni. Patricia Urquiola has been able to make my dream come true – not only she is a huge talent, but she understands the Missoni DNA and how to bring it to life.”

“Opening a flagship in the heart of Madison is a key pillar of our global retail development,” declares Missoni Vice Chairman, Michele Norsa. “New York is where east meets west and home of a constantly evolving customer culture.”

The 355m2 space plays on the brand’s iconic elements, artfully channeling the moods of the urban surrounds with surprising details that recall the intricacies of Missoni’s imaginative motifs: made from recycled materials, texturized resin walls juxtapose the unique Celosia brick walls throughout; open ceilings expose colorful crisscrossing pipework; eco-friendly cement Silipol flooring was customized to create a worn vintage effect, chevron fabric wallpapers adorn several vertical surfaces. The frosted rose-and-bronze tinted mirrors, lacquered metals, and shimmering metallic paints amplify the ethereal feeling of the space as they unfold into fluid dégradés of transitioning hues, evoking the majesty of a multicolored sunset.

Grey oak wood, bespoke textured area rugs, retro-futuristic display cases with iridescent finishes and amber hues of copper structures co-mingle throughout the space. The total effect and is a harmonious patchwork of emotion and movement: a whimsical atmosphere of gentle ebbs and flows that only Missoni knows to create.


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