STUART WEITZMAN HOLIDAY 2019 CAMPAIGN FILM STARRING MISTY COPELAND
This film is a continuation of the celebration of strength in femininity showcased through bold energy, movement and dance.
November 27, 2019
The Stuart Weitzman Holiday 2019 campaign “Step Inside” stars esteemed classical ballerina Misty Copeland in a continuation of the brand’s dedication to celebrating strength in femininity and illustrating it through bold energy, movement and dance. It marks the brand’s first-ever holiday campaign.
This concept is brought to life through the medium of ballet — a harmonious balance of physical strength and effortless femininity — and one of its leading stars.
Copeland steps inside an SW shoebox wrapped in red ribbon and into a colorful, energetic fashion fantasy filled with the Stuart Weitzman Holiday 2019 Collection, signifying the surprise and delight that comes when opening the brand’s signature blue violet box. Throughout the short film, her graceful twists and turns — choreographed by Copeland herself — demonstrate the comfort and ease of moving in SW shoes and the brand’s DNA of empowering women to conquer every step of their day by melding fashion, function and fit in each design.
The Merinda features a wraparound design courtesy of SW’s Head of Product Design, Edmundo Castillo. “I was inspired by the brand’s history and my own history as a designer to create a new timeless silhouette that makes the foot look beautiful,” Castillo says of the look, which has become a new red carpet staple and go-to for party dressing. “To do so, I carefully placed every strap to create a design that combines fashion, function and fit and will stand the test of time.”