LOUIS VUITTON COEUR BATTANT FRAGRANCE FILM STARRING EMMA STONE
The Academy Award-winning actress and Louis Vuitton ambassador returns for the new fragrance launch
November 18, 2019
Following the Maison’s very first campaign last year for Les Parfums, the new film follows actress and ambassador Emma Stone as she experiences a powerful and positive emotional journey for the Louis Vuitton Coeur Battant.
Coeur Battant is a celebration of the internal spark that drives us to live each moment with intensity, pulsing in unison, like the heartbeat for which it is named.
Against two spectacular backdrops, the first of which is a transformed Cour Carrée of the Louvre Museum in Paris, the campaign photographed by Mikael Jansson showcases the Louis Vuitton ambassador as she experiences a powerful and positive emotional journey. Directed by Romain Gavras, the commercial features Emma showing off her dance moves and kissing a mysterious beau.
Like a wave of emotion sweeping through you, the Louis Vuitton Coeur Battant is an invitation to listen to your heart and live every moment with passion. The Master Perfumer Jacques Cavallier Belletrud gives body to this instinctive and passionate perfume with a luscious bite of sparkling pear inciting you to enjoy life to the full. Then comes the perfume’s beating heart of sunny Egyptian jasmine and sensual ylang-ylang bringing a sensation of delectable opulence. Highlighting this floral heart, patchouli adds depth to the composition. A perfume with a compelling character, suspended somewhere between freshness and sensuality.