GUCCI HOLIDAY 2019 GIFT GIVING CAMPAIGN FILM

GUCCI HOLIDAY 2019 GIFT GIVING CAMPAIGN FILM

Gucci celebrates the holiday season with a getaway to sunny shores.

November 18, 2019

Sunny shores and below deck celebrations with trees and decorations set the scene for the new Gucci Holiday 2019 Gift Giving campaign which features a special collection of accessories crafted in GG motif printed with the Flora pattern. Conceived by creative director Alessandro Michele and art directed by Christopher Simmonds, the playful images and video are captured by photographer and director Harmony Korine.

The eclectic array of pieces for the Gucci Holiday 2019 Gift Giving season is characterized by a striking mash-up of two of the House’s most recognizable patterns: the beige/ebony GG Supreme canvas and the historic Flora motif, which here have been combined for the first time.

The line-up of ready-to-wear pieces, shoes and accessories – which include handbags in different silhouettes, luggage, totes and a new jewelry case, as well as small leather goods – is all crafted in the new GG material printed with the brilliant-colored flowers and insects of Gucci Flora, and trimmed with red, yellow or white leather.

Many of the accessories also feature the House green-red-green Web stripe and a metal Double G, in a layering of House codes that results in a strikingly distinctive effect. All the Gift Giving items are well suited to the setting of a cruise liner, particularly the hard luggage models that evoke a time when people traveled by sea, in style, a time when Guccio Gucci, founder of the House, would have been making luxury luggage for just such use.

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