VERSACE RESORT 2020 COLLECTION FILM

VERSACE RESORT 2020 COLLECTION FILM

The versace women and men travel to the western frontier, reinterpreting their roots with a nod to pop culture.

November 15, 2019

Set in the American West, the new Versace Resort 2020 collection is an exploration of various cultures, geographical references and time periods.

The collection film is an exploration of various cultures, geographical references and time periods is juxtaposed with iconic house codes. Peppered with house codes, the collection fuses western folklore with classic Italian aesthetic.

The video explores the western genre tropes – the heist, sheriffs and outlaws – through a European point of view. The fashion house was one of the first Italian brands to embrace Americana and the new campaign reinterprets the brand’s roots with a nod to Pop Culture.

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