In the new Agent Provocateur Holiday 2019 campaign starring the genre-defying pop star Charli XCX, the lingerie brand transforms the festive season into a little rodeo.

“Being a part of AP’s Xmas campaign was iconic! Nothing says Christmas like naughty and nice with a dash of cowgirl. I love all these pieces so much and this whole shoot day was so wild… so fun, it was a pleasure to work with such a legendary brand,”said Charli XCX.

Taking the saddle in her first lingerie campaign, Charli XCX epitomises everything Agent Provocateur stands for. She’s an LGBTQ+ icon heralded for saving pop music by many tastemakers. This holiday season, she takes the AP saddle and shows us a thing or two about power, grace and commanding the spotlight.

Under the creative direction of Sarah Shotton, the Agent Provocateur Holiday 2019 campaign sees Charli masterfully command the arena. Leave the subtleties aside, it’s time to be the star of the show!

“I’ve always been a huge fan of Charli’s and we couldn’t imagine anyone better to collaborate with to become our Agent Provocateur Rodeo Queen – she was a natural! We wanted to bring some cheeky AP fun and sexiness to the holiday season.” Creative Director Sarah Shotton. AW19 adorns Charli as she takes the ropes of our grand rodeo. Meet Kenzie, the star of the collection, a seemingly deconstructed set crafted with crisscrossing French Leavers laces in asymmetric panels and encrusted with crystals. She’s joined by the timeless Rozlyn, inspired by couture crinoline shapes from the 1950s. With additional styles including Demelza, Essie, Brandi and Joan, each piece has been expertly designed to bring feminine curves to the forefront.