This Fall, Lacoste‘s new collaboration shines a light on four legendary labels Pyrenex, Gloverall, K-Way and Alpha Industries. Called upon for their own particular characteristics that combine excellence, history, and modernity, they interpret the Lacoste wardrobe and revisit iconic pieces, each featuring a cobranded stripe blending the Lacoste logo with their own.
These four brands have taken up the challenge to each reinvent one of their top-selling products alongside Lacoste’s creative team. Keeping close to their heritage, and spawned from the very heart of their respective ateliers, each label’s unique touch has instilled genuine expertise into unisex designs, while Lacoste’s DNA brought to the table a retroclassic sportswear aura.
France’s favourite down jacket from Pyrenex, worn short and puffed up to the max, employs a unique blend of feathers and duck down. The brand has revamped its major classic player with a sportswear twist. Deliberately oversized, its proportions toy with the sense of scale and cradle the body in a comfortable strand of luxury.
Gloverall highlighted its essential peacoat is made in a mid-length version. The brand displays its alliance with Lacoste inside the sleeve where the embroidered crocodile has elected to reside.
K-Way’s raincoat has cosied up to the edge of sportswear, thanks to a design inspired by 1990s oversized hoodies. Zipped up to the chest, vibrant colour blocks will act as Marcel Proust’s proverbial madeleine to various generations of French aesthetes.
Alpha Industries gives a nod to its military heritage while implementing couture details in a new-style flight jacket. On a deep blue-black background, an oversized puller uncovers a logo’d ribbon signed by both brands.
Shop the collection here.