The Karl Lagerfeld x L’Oreal Paris capsule collection features elegant beauty products with a sophisticated, rock-chic attitude. The limited-edition collection includes a nine-color eyeshadow palette, illuminating highlighter, liquid eyeliner, moisturizing Color Riche lipsticks and volumizing mascara. Each product has been created with long-lasting formulas and pigmented color innovation, designed for all-day wear.
“This line of make-up truly reflects the Karl Lagerfeld brand universe and what Karl loved in make-up – he often used eyeshadows as colours in his sketches,“ said Caroline Lebar, Head of Image and Communication at Maison Karl Lagerfeld. “L’Oréal Paris has an inclusive message of beauty for all. Karl liked it when a collaboration resonated with his brand and would make a real impact to many people.”
The collection is complemented by a striking campaign, “WE ALL HAVE A TOUCH OF KARL,” which was inspired by Karl’s most iconic quotes. It features the inimitable Helen Mirren, Doutzen Kroes, Liya Kebede, Ming Xi, Luma Grothe, Louise Bourgoin and Soo Joo Park.
The collection celebrates what Karl Lagerfeld loved in makeup — he often used eyeshadows as colors in his sketches. It further reflects the inclusive message of beauty for all, which both Karl Lagerfeld and L’Oreal Paris share.
Choose from six statement-making Color Riche options including soft peach, deep plum and cherry red. The moisturizing formula is packed with hydrating ingredients like omega 3, vitamin E and soothing argan oil.
Amplify your eyes with ultra-matte liquid liner and volumizing mascara. The liner is designed for all-day wear, with a super fine felt-tip pen for precision application. The maximizing mascara creates fuller, longer, dramatic-looking lashes — with no flakes, smudges or clumps.
Karl once said, “Sunglasses are like eye shadow, they make everything look pretty.” From bare-faced beauty to full glam, this eyeshadow palette offers nine shades for every occasion. Mix-and-match the pigmented hues to customize your own mesmerizing look.