PRADA LINEA ROSSA FALL 2019 COLLECTION FILM STARRING WILLOW SMITH

PRADA LINEA ROSSA FALL 2019 COLLECTION FILM STARRING WILLOW SMITH

Designed to make an everyday commute into an extraordinary experience, Willow Smith performs in London spotlighting Prada's athleisure collection.

October 22, 2019

Exploring the urban roots of the Linea Rossa, Prada collaborates with the musician and artist Willow Smith to stage a performance moment at a station along the Central Line on London’s Tube as the Prada Linea Rossa Fall 2019 collection running through the capital.

A fusion of stylistic excellence and technological innovation, the new Prada Linea Rossa Fall 2019 collection presents men’s, women’s and unisex garments and accessories in a wide variety of shapes, volumes and thicknesses.

Tied to the themes of the Fall/Winter 2019 runway collection, the new Linea Rossa collection is recolored in military tones of field green and battleship grey, underscoring uniform roots that have always inspired the range in complimentary styles for men and women.

Fabrics are advanced, forward-thinking – building on the foundations of the label, new construction methods and materials are introduced, expanding the Linea Rossa spectrum, extending the line. Alongside an established wardrobe of tech-specific textiles – graphene and recycled polyester padding, Goretex Pro water-repellent microfiber, ‘Tela Tecnica Pro’ and conductive and reactive fabrics to help regulate body temperature – knitwear is created using a seamless three-dimensional techno-knit, allowing maximum strength and comfort.

Please stand away from the platform edge and make your way toward the play button to experience the launch of the Prada Linea Rossa Fall 2019 collection through musician and artist Willow Smith’s unexpected performance.

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