BALMAIN X PUMA CAPSULE COLLECTION WITH CARA DELEVINGNE
Cara Delevingne collaborates with Balmain's Olivier Rousteing and Puma on a boxing-inspired collection.
October 18, 2019
For the first time ever, Balmain is teaming up with Puma on two capsule collections, colliding traditional boxing gear with a sense Parisian couture. Supermodel and actress Cara Delevingne takes action in this Balmain x Puma collection being present every step of the collaboration.
“The Balmain universe speaks to a whole generation of young people who don’t necessarily always have access to these types of products, so it’s always important to me to be able to offer products at different price points so that they are able to wear a Balmain piece from one of our collaborations,” said Balmain designer, Olivier Rousteing.
Uniting the performance heritage of Puma with the luxurious Balmain look, the first drop consists of tech-y footwear, apparel and accessories which will all be produced and sold at Puma stores and online. The second installment touches on the hi-glam aesthetic of Balmain; with six pieces in total, which will be sold as part of Balmain’s SS20 collection. You can experience the collaboration in action in the video below, which sees Delevingne and Balmain’s leading man running their own fashion Fight Club.
Delevingne is the uniting force between the two brands, having been the face of Puma since 2016 and having worked with Rousteing for many years.
The Puma x Balmain collaboration created with Cara Delevigne launches November 21st online and in select stores.