Unveiling the Christian Dior Resort 2020 ad campaign by Maria Grazia Chiuri, designed as a true “common ground” paying tribute to diversity and savoir-faire. Through her multicultural encounters, she celebrates the richness of crafts and fashion’s role as a unique network, inspired by countless places and times that give rise to a new vision.
As lensed by photographer Brigitte Niedermair, Dior creations reveal all their magnetic essence. Worn in particular by the models Ruth Bell, Adesuwa Aighewi and Ana Barbosa, they are an ode to pluralistic femininity. An extension of a precious, polyphonic, artistic dialogue with Africa, the campaign highlights the graphic power of Dior codes.
Camouflage motifs, wax and embroideries combine poetically, and bodies seem to merge with the décor. Revealing the strength of Nature embodied in the tree of life – the baobab tree, a symbol of eternity – these creations create a common territory that is open to all possibilities, where the House icons are powerfully reinvented in a timeless, modern light.
First presented at the runway show, this collection tells, through traditions and cultures, to what extent techniques, gestures and images belong to a collective memory, a shared heritage. It is enriched and animated with a journey across the African continent through various creative collaborations initiated by Maria Grazia Chiuri. An extension of this precious artistic and polyphonic dialogue, this campaign highlights the graphic power of Dior codes.