The Tiffany & Love fragrance is the next chapter in perfumery for Tiffany & Co. and honors the brand’s legacy of celebrating love and commitment. The fragrances for Him and Her are a tribute to emotional connection and is the brand’s first exploration into the dual fragrance category.

“As a brand, we’ve always celebrated the enduring power of love in all its forms,” says Krakoff. “Our new Tiffany & Love fragrances are a reflection of modern love and the authentic connections that reflect the strength, joy, and promise we find in one another.”

The Tiffany & Love fragrances are both crafted by a duo of perfumers, and express the magnetism and electricity of love. Each fragrance has its own unique structure but share a common hero ingredient, blue sequoia. Tiffany & Love for Him is a citrusy aromatic fragrance with a wood-infused base created by perfumers Sophie Labbé and Nicolas Beaulieu of IFF. Tiffany & Love for Her is a modern woody floral scent created by perfumers Honorine Blanc and Marie Salamagne of Firmenich.

Building on the brand’s legacy of extraordinary craftsmanship and design, the Tiffany & Love flacons are cylindrical in shape, and honor the iconic Tiffany Blue® hue. Complementary but distinct, the Tiffany & Love glass bottles are each tinted a different shade reminiscent of Tiffany Blue® and feature a gleaming ampersand that echoes the iconic Tiffany & Co. logo and acts as a symbol of connection. A silver plaque sits on the shoulders of each bottle bearing the signature ingredients of each juice, while a Tiffany Blue cap for Her and a contrasting black for Him, are embellished with a graphic T pattern.

Inspired by Krakoff’s creative vision and the energetic spirit of New York City, photographer Cass Bird captures intimate moments between real couples with their hands intertwined in gestures of love. Tiffany & Co. selected award-winning music producer Mark Ronson and singer-songwriter King Princess to remake The Turtles’ song “Happy Together.”