The collection reads as an invitation to spend lively, intense moments with Pucci, as if filtered through an iridescent, mesmerizing prism.

October 2, 2019


The aristocratic, pioneering spirit infuses the Emilio Pucci Spring 2020 RTW collection looking to the future smoothly blending extravagance with technology, sophistication with practicality, dynamism with joie de vivre. Rooted in the appreciation for a sporty lifestyle and in the quest for the perfectly essential shape that enhances movement without detracting from sensuality, the original Pucci’s penchant for innovation is translated into elegant creations, exuding a contemporary allure and providing a spectacular impact—yet retaining a free, light, joyous feel.

The label’s innovative roots are celebrated through a luxury active attitude, which pays homage to the modern silhouettes designed in the early ‘60s by the forward-thinking Marquess, who introduced sporty stretch fabrications for lean, kaleidoscopic-printed new leggings, to enhance a sense of dynamic ease. The famous Vivara motif is reproduced as openwork on leggings and fitted tops; it’s translated into multi-dimensional, vibrant print patterns on jersey, nylon, poplin or cotton drill, or else it’s pieced together with different fabrications for hybrid, versatile, sporty outfits.

The wardrobe is effortless, lightweight and practical, with a natural flair for eccentricity. Short dresses, luxurious soft tailoring, easy and fresh suiting, elegant pajamas-palazzo.  The Ciwara print softens into watercolor hues, giving vitality to the signature Pucci caftans. Leather is openworked and embroidered as if it were Broderie Anglaise; printed cut-outs appliqués decorate imaginative new versions of classic shirtdresses.

Such easy flamboyant allure glides into a nocturnal glamour, defined by elegant silhouettes in block-colored liquid jersey. Sequined embroideries grace short print dresses, exuding artistic flair as well as sensuality and sublime savoir-faire.

The accessories highlight the collection’s silhouettes and looks: sneakers are jacquard-knitted with Vivara motifs, also reproduced on elegant suede stilettos. The new Dora bag is offered in a joyous mix of colors, prints and materials; a practical soft pouch is bedecked with Vivara-printed foulards.


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