Extreme comfort, ultimate depth, infallible hold, the Chanel Rouge Allure Ink Fusion is a new-generation liquid lip color that immediately fuses with the lips to leave its imprint and make a bold impression. A second-skin coating with intense, ultra-matte color that stays intact all day long for a weightless sensation of comfort.

Its fluid texture, a savvy blend of polymers and gel, glides over the lips in a silky veil that is supple, smudge-proof and extremely fine. Enriched with soft oils, it immediately becomes one with the lips for a makeup-free sensation.

Some first impressions can be deceiving. The creamy texture is filled with imperceptible mattifying silica microbeads for a velvety effect on contact with the lips. The result: an ultra-matte makeup result that doesn’t compromise on softness or comfort.

Vibrant, intense and deep, Eeach shade reveals its full power on the lips with a high concentration of ultra-fine pigments. To preserve this radiance, the formula contains an antioxidant combination of Sappan wood and vitamin E. Soft, silky and protected, lips are infused with radiant, deep and intense color.

Waterproof, the texture perfectly adapts to the natural movement of the lips to offer an incredibly even finish, extreme comfort and irreproachable hold for 8 hours. The matte effect and color remain intact and express all their intensity, hour after hour. *Clinical evaluation on 31 women.

12 shades to make an unforgettable impression. A sophisticated wardrobe, as wide as it is varied, that explores every expression of color, from the most natural to the most daring.

The collection is now available at all Chanel Beauty Counters and online at Chanel.com.