Directed by Benn Northover, the new Loewe ‘Either Way’ Spring 2020 film captures Jodie Comer in her dressing room repeatedly enunciating the word “LOW-EV-AY” across the whole spectrum of emotions.

“Jonathan and his work are so distinctive. It’s inspiring to work alongside someone who pushes boundaries and creates in the way that he does,” Comer says of stepping into the role of campaign-girl.

Her cheerfulness turns to sadness before switching to rage, encapsulating the multifaceted spectrum of emotions which the star’s lethal character on Killing Eve has become known for.The dramatic nature of the film peaks as Comer leans towards her dressing room table mirror, a single tear falling down her cheek. The film ends with a final utterance of the word “Loewe” from Comer, said in a half-whisper as the actor turns away from the mirror and gracefully gestures with her left hand.

Creative director, Jonathan Anderson, adds that Comer “is 100 per cent committed to an idea. I find that incredibly inspiring and I think that’s why people have gravitated towards her, and why we wanted to work with her in this campaign.”

Alongside the Loewe ‘Either Way’ film, Comer features as part of a triptych that sees neon slime ooze between manicured fingers (part of an ongoing series titled ‘A Show of Hands’ by Loewe collaborator, Steven Meisel), and brightly coloured Lazo handbags – which those attending Paris Fashion Week will see on posters around the city in anticipation of the Loewe Spring 2020 show.