VALENTINO BORN IN ROMA FRAGRANCE FILM
The new Born In Roma scent is a disruption of the classic, representing a new generation of openness and diversity.
September 24, 2019
Introducing the Valentino Born in Roma scent is a modern haute couture floriental, a couture fragrance.
Once the seat of power, Roma, its rich history, its art and its glamour, lives in the mind as in the world, in the world as in the mind. It’s the Roma Pierpaolo Piccioli travels to from his home village of Nettuno every morning. It’s the Roma he leaves behind every night.
As an haute couture dress takes off in a motorbike’s rush, notes steeped in fragrance classicism are reconstructed with a contemporary twist. Each fragrance of tensions is protected in the armor of Valentino’s iconic rockstud. The disruption of classic perfumery to create an entirely new harmony.
In this rewriting of olfactory tradition, master perfumers Amandine Marie and Honorine Blanc, redefine what can be considered feminine in a fragrance to make a scent entirely new: an haute couture floriental modernized with a woody overdose.
Born in a trio of jasmine flowers selected among the best varieties in the world, the Valentino Born in Roma is blended with vanilla bourbon, one of perfumery’s most expensive ingredients. Into these rich layers of haute perfumery, the fragrance is infused with the cool kick of a woody, animalistic overdose.