BALENCIAGA FLAGSHIP STORE IN NEW YORK
The new Balenciaga boutique is inspired by a Public Domain with a customization station, hyper-real mannequins and commissioned sculptures.
September 20, 2019
The new 4,400 square foot Balenciaga flagship store is located in Manhattan on the corner of Madison Avenue and 59th Street. Creative Director Demna Gvasalia was inspired by technology lending itself to futuristic design details, including a mostly-glass exterior, wraparound screens displaying atmospheric videos on loop and hyper-real mannequins based on 3-D scans of Balenciaga runway models.
Urbanismis seen through lively displays of Balenciaga products set in environments inspired by the city. To complete the scenes, seats are upholstered with public transportation patterns and benches mimic the public ones found in NYC parks.
An original metallic silver artwork by Tobias Spichtig acts as the centerpiece of the space and is just one piece in a series Balenciaga commissioned for 22 of its retail locations. Archival Balenciaga garments are dipped in resin and pulled into expressive positions that interact with each Spichtig sculpture, merging the past with the future.
For a limited time, an on-site graffiti artist will be customizing customers’ new and classic Balenciaga bags with names, initials, or birthdates. A limited-edition New York version of the brand’s slate grey leather Shopping Tote will also be available only at the new flagship.