CHRISTIAN DIOR JOY BY DIOR EAU DE PARFUM INTENSE FILM STARRING JENNIFER LAWRENCE

CHRISTIAN DIOR JOY BY DIOR EAU DE PARFUM INTENSE FILM STARRING JENNIFER LAWRENCE

Jennifer Lawrence spotlights Dior's newest fragrance, a floral firework by François Demachy, and an effusive explosion.

September 11, 2019

The Christian Dior Joy by Dior, Eau de Parfum Intense is a new fragrance with a radiant burst of flowers, a joyful trail of exultant floral notes that explode with faceted beauty.

Top notes of Citrus and Neroli unleash an incisive burst of vibrant energy that colours the explosive floral bouquet. At the heart of the intense eau de parfum, the round and powerful Centifolia Rose from Grasse blends with Jasmine Grandiflorum, the other Grasse icon, with powerful fruity nuances like no other.

This chorus of flowers is propelled by an enveloping woody echo in the base notes. Sandalwood and Patchouli, revitalized by a dash of warm, sweet Vanilla from Madagascar, fill this lively, explosive and intense Eau de Parfum with a powerful light.

“I created this version of Joy by Dior around the idea of blossoming, a radiant burst of flowers as dazzling as fireworks. I wanted to emphasize its sensual side, give it a new light, highlight its trail by giving even greater volume to the woody notes, a more sensual ‘thickness’,” said François Demachy, Dior Perfumer-Creator.

Like a finely crafted jewel, the Joy by Dior Eau de Parfum Intense bottle flaunts a revisited version of the iconic Dior cannage motif. A looser and more modern weave, it captures and diffuses the light with a play on contrast, movement and sophistication in the detail of the glass.

Etched on the bottom of the bottle, Christian Dior’s lucky “wind rose” star is nestled like a treasure at the heart of the fragrance.

Even more intense, the JOY by Dior Eau de Parfum Intense fragrance is the shade of pink that flushes cheeks with emotion and delight. Joy is made palpable, right in the palm of the hand.

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