For the Agent Provocateur Fall 2019 campaign, the brand creates ‘Club AP’ a female operation located deep, deep inside a secret location… a pink-hued parallel dimension somewhere between truth and fiction, reality and play. Dance moves defy the limits of physicality.
“Agent Provocateur’s Autumn Winter 19 campaign is inspired by the new hedonism: the feeling that comes with looking after yourself, pushing your body to its limits and an unapologetic expression of kinky, sexiness and fun. We wanted the campaign to highlight the sisterhood coming together, exploring how dancing can make you feel alive and how wearing AP can transform you. The diverse troop of women show how it feels to be a woman in 2019 in an Agent Provocateur way,” said Creative Director Sarah Shotton.
Agent Provocateur Fall 2019 campaign encourages you to explore and play whoever you want to be in underwear that crushes all inhibitions and expectations. The unapologetic collections push boundaries of construction with structure and corsetry that sculpts and highlights the body from the Rozlyn caged waspie, Prudence high necked ‘almost nothing’ bra to an embellished Manuka playsuit, all expertly designed to bring feminine curves to the forefront.
Shot by the same all-female team at the helm of AP’s last three iconic campaigns – Charlotte Wales, Danielle Polanco and Ursina Gysi – the team worked with a troop of 25 women including ballerina Kylie Gonightly, twins Deuce la Dolce to spiral artist Madame Spirale to bring the collection to life. The addictive tune at the center of the narrative is Deep Inside, by Hardrive. The lyrics ask, “How does it feel to be a woman?” The answer? “Amazing”.