The three-level, 6,480-square-foot Bally flagship store in Milan, called Bally Haus, was designed by Casper Mueller Kneer Architects reflecting the label’s shift from aspirational to entry luxury.

“The unveiling of Bally’s flagship in Milan is a celebration of our brand identity,” said Nicolas Girotto, the company’s chief executive officer. “In opening the doors to this store, we want to create a destination for cultural engagement, where customers can experience Bally’s complete lifestyle offering.”

In addition to its women’s and men’s products, the Bally flagship store in Milan store will offer exclusive Bally Haus capsules and lifestyle merchandise, including stationery, tote bags and games, and also stage cultural events. Men’s and women’s accessories, including eyewear produced by Marcolin, are available on the ground floor, where a large beechwood table display in the center of the space stands out, inspired by a shoelast. A tall Bucida buceras, known as the bullet tree or the black olive tree, adds yet another natural touch to the location.

Moving onto the first level through a grand glass and travertine staircase, customers reach the men’s floor, which has a warmer and more private concept, with its lower ceilings. It is reminiscent of a Swiss cabin and it is marked by European oak and handwoven carpets inspired by the shape of an archival shoe design.

The second floor, dedicated to the women’s category, is modeled after a Milanese residential apartment, displaying Bally’s Harryet bag or delicately crafted, laced and pleated skirts embellished with Edelweiss flower designs and the brand’s staple leather styles. This floor features herringbone parquet flooring and Bally has maintained the location’s original windows looking down on the streets below.