The Longchamp Fall 2019 collection film reprises the globetrotting spirit of the season’s collection, entitled ‘La Voyageuse.’
According to Creative Director Sophie Delafontaine: ‘La Voyageuse’ is a woman who loves to travel, who is always on the move, and who feels a real thrill as she prepares to set off. It was that state of mind I wanted to explore. For me, it was more important than the destination.” Who better to epitomise Longchamp’s modern globetrotter than the jet-setting Kendall Jenner? In her third campaign for the House, the American supermodel is photographed by Mikael Jansson and styled by Marie-Amélie Sauvé.
The Longchamp Fall 2019 collection features the season’s ready-to-wear with its subtle Seventies’ vibe – fluid tie-neck blouses, flirty mini-skirts and flashes of leopard print – the campaign spotlights Longchamp’s new star bag. Appropriately named ‘La Voyageuse,’ it was inspired by vintage vanity cases, and evokes both elegant travel and the famed versatility of Longchamp designs. The print ads feature the bag in an array of desirable variations, including glossy black patent and bold red leather debossed with the House’s new LGP monogram, which premiered at the New York fashion show.
The show’s runway, with its graphic triangle pattern, was a nod to the carpet designed by Andrée Putman for the Concorde that flew between Paris and New York – a journey made more recently by Longchamp. The motif is in fact used again in the print visuals.
Radiant and elegant as always, during her visit to the Longchamp workshop in Segré – she was able to witness the production process – the beautiful globe-trotting American debuted the ‘La Voyageuse’ tote in the large version.