STELLA MCCARTNEY X TAYLOR SWIFT ‘LOVER’ CAPSULE COLLECTION
Taylor Swift and Stella McCartney release a collaborative collection to mark the debut of Swift’s Lover album this week.
August 26, 2019
In celebration of Taylor’s highly-anticipated album ‘Lover’, this limited-edition Stella McCartney x Taylor Swift capsule of sustainable pieces brings to life love and friendship, with a modern Stella twist.
“When I started spending more time in London, Stella and I would go on walks, have cocktails, and talk about life. So when it came time to write this album, I name checked her in one of my songs, and when I played her the album, I said, ‘Should we do something?’” Swift says.
The limited-edition collection of sustainable merchandise features featuring bright, bold and colorful pieces inspired by the things that Stella and Taylor love.
For McCartney, the opportunity to collaborate with Swift was a no brainer. “I couldn’t believe that my name is in a Taylor Swift song (what?!?) and after Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music. When Taylor asked me, or even thought to come and do this with me, what I love is how we really complement each other in what we generate creatively together.”
These jackets, tops, and bags are set to be pastel-hued and filled with whimsy. The entire range is produced up to McCartney’s standards of sustainability—meaning no fur or leather products, in addition to eco-aware manufacturing processes. “At Stella McCartney we are so serious in how we manufacture and how responsible we are,” the designer days. “We are always looking at sustainability and not killing animals, it means we have such a serious undertone in the everyday runnings morally of how we conduct ourselves as a brand. So I always have to counter that with having a lightness of heart and have a sense of humor and not make people feel terrible.”
Discover more here.