The Emilio Pucci Fall 2019 ad campaign visuals, shot by French photographer Arnaud Lajeunie, are an allegory of manga covers. The model’s poses, as well as neon lights, draw attention to the glossy fabrics and new prints of the Fall collection.
They use multiple screens to illustrate with humour today’s digital narcissism and 360 pan shots to go from a set toanother and from an outfit to another.
Color and print are well represented in the collection. Novel prints take cues from the archives without lifting from them directly. The collection is simple and effortless, and keyed to the current wavelength for oversize, slouched-on proportions.
What this collection lacked was a definitive message about silhouette. There was lots of earnest exploration, but not a firm enough point of view. The label capitalizes on the concept of travel with an ode to Japanese culture.