HERMÈS NEW BOUTIQUE IN NEW YORK CITY’S MEATPACKING DISTRICT

HERMÈS NEW BOUTIQUE IN NEW YORK CITY’S MEATPACKING DISTRICT

French luxury label Hermès has unveiled its latest New York location in the Meatpacking District of Manhattan.

August 13, 2019

Located nearby the Whitney Museum and the Highline Park at 46 Gansevoort Street, the two-story, 5,330 square-foot Hermès boutique in New York location offers the French label’s full collections for men and women: from its famous scarves and handbags to a variety of ties, leather goods, fragrances, jewelry, and watches, as well as accessories, shoes and home decor.

“We like to be unique and different—a little daring,” Hermès U.S. Chief Executive Officer Robert Chavez says in an interview at the boutique. The company had been looking at the area for several years, studying flows of foot traffic to find the right spot.

Iron and yellow brick adorn the front of the Hermès store, with tall warehouse windows letting in natural light. The staircase has metal detailing throughout. And there are few walls inside, sacrificing the privacy typical of high-end boutiques for an airy, open plan where shoppers can see from one side of the store to the other. Sections weave into each other with few barriers. It has the only in-store cafe in the brand’s U.S. fleet, to bring you a coffee or wine while you shop, with phone chargers and a seating area to relax in.

The new Meatpacking District store blends design elements of the French label’s roots with the historic aesthetic of downtown New York, featuring an exterior of restored ironwork and yellow brick, as well as a large skylight and window banks for plenty of natural lighting. Inside, decorative saddles and other equestrian details serve as a reminder of the brand’s saddle-maker origins.

There are also a few limited-edition items available only at the store—a bicycle, a fanny pack, a backpack, and a skateboard bag, products of the brand’s secretive Sur-mesure workshop.

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