Flowers were ever-present for Christian Dior, the Couturier who continually drew inspiration from gardens. This floral impetus blossoms at the very heart of the new Rouge Dior Ultra Care lipstick through its petal-soft shades and its new care ingredients.

For this new Rouge Dior chapter, Natalie Portman reveals her softer, more intimate, sensual side. Wearing only her red sweater, recalling the petals softness, she projects her natural grace onto the reel.

Rouge Dior Ultra Care affirms its presence with an extra dose of care and a garden of soft colors with a luminous matte pearly finish, still with 12h wear1 and the incredible sensation and glide of Rouge Dior Ultra Rouge. Its difference lies in the heart of the stick with the white “CD” that delivers lipcare infused with nourishing ingredients straight to the lips: The cameline oil, 100% natural-origin and rich in essential fatty acids for deeply nourished lips. A “derivative” of jojoba oil extract, whose concentration is double that of Rouge Dior Ultra Rouge. By
strengthening the barrier function, it helps limit the loss of water for perfectly hydrated lips. A care-boosted formula for pampered lips and an instantly beautiful color.

Here again, care lies at the heart of this innovative creation, helping to express the bucolic mood of its colors and the petal-soft finish. This innovative design lies behind the micro-flocked petal shaped applicator, which provides a soft sensation and precise application. Thanks to its reservoir, it delivers exactly the right amount of color. This desire to accompany women led to the development of the bottle, containing a concentrated formula that is easier to transport for an on-the-go lifestyle.

“I wanted to reflect the caring dimension of this formula with a softer palette, ranging from raw shades to true reds.” Peter Philips. The color palette cultivates a field of possibilities, through charmingly piquant reds, rosewoods just waiting to blossom and pastels as fresh as a bouquet of flowers, all with a natural finish.

The collection will be available as of September 2019.