MISSONI FALL 2019 AD CAMPAIGN

MISSONI FALL 2019 AD CAMPAIGN

Missoni takes to Cappadocia, Turkey for its Fall campaign featuring Bella Hadid.

August 12, 2019

After shooting their first campaign together back in 2001 at the beginning of their extraordinary career, Mert & Marcus under the creative direction of Angela Missoni shoot the latest Missoni Fall 2019 ad campaign in Cappadocia, against the surreal volcanic landscape of spired rock formations known as the fairy chimneys.

This arid and beguiling moonscape becomes the stage upon which an exhibition unfolds of long, form-fitting dresses in black-and-white or colorful graphic motifs, vertical bands, geometric forms, and sophisticated monochromatic hues.

Outfits from the Missoni and Missoni Man collections are worn by supermodels Bella Hadid, Adut Akech,  as well as Alton Mason and Dong Su Moon; appearing as magical creatures, supernatural apparitions silhouetted against the terrain and intergalactic travelers caught up in unrevealed and mysterious scenarios.

They are beings from the future, rendered extraordinarily perfect and seductive through the digital manipulations of Mert & Marcus; cyborgs composed of human features that both enchant and mystify.

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