BOTTEGA VENETA FALL 2019 AD CAMPAIGN

BOTTEGA VENETA FALL 2019 AD CAMPAIGN

Discover a fresh point of view with Bottega Veneta's clean, precise, and polished Fall campaign.

August 6, 2019

The Bottega Veneta Fall 2019 ad campaign expands the new universe of the brand, defined by Creative Director Daniel Lee, shot by photographer Tyrone Lebon in Los Angeles.

“Strength, sensuality, being in the moment. Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status,”said Daniel Lee.

A stark sun-bleached concrete basin in Joshua Tree, California; with eternal blue sky and broad horizons, warmth and sensuality, set the scene for endless possibilities featured in the Bottega Veneta Fall 2019 ad campaign.

A fast car in pure gold is up-ended, as power is subverted, and these images offer a new vantage on the traditional status of luxury itself. Post-modern symbols of status, glamour and reflection set off the graphic silhouettes of the Fall 2019 collection; this campaign captures a new vision of a modern, unapologetic luxury. Juxtaposed subversion finds reflection in the clothes.

The inherent codes of elevation, desire and sensual identity, the raw contrast of man versus machine, remains at the core of the images that reference the collection in line, cut, construction.

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