California-based musician Tyler, The Creator injects some of the US artist’s iconic style into classic French tennis culture with a collaboration with Lacoste x Golf Le Fleur.
In line with the saturated, left field colorimetric blueprint favored in his videos and performances, Tyler, The Creator cosigned a set of 16 garments for Lacoste × Golf Le Fleur that feature flat color blocks reminiscent of ’80s courtside hues.
The colours themselves were renamed to express singularities produced by surprising multi-shades or complementary side tints. Don’t say dusty pink, say “litchi”. Beige becomes a mineral “geode”. Forget about off-white; here we are talking “mascarpone”.
Such nerdy, GIF-inspired hues plastered over garments appropriated from Lacoste’s historical archive boldly display their contrasting elements and develop a sportswear-inflected chic infused with retro references. Straight, unisex cuts applied to deliberately thick cotton produce shortsleeve polo shirts, buttoned tees, sweatshirts, shorts and bucket hats that articulate an innovative, stylish poise. Cut from wool cloth, the classic varsity jacket with extra embroidery takes on a couture slant, while matching jacket and sweatpants combos reinterpret jogging lore with pastel tones.
Somewhere in-between the classy, laid-back tennis lifestyle and street level subcultures, Lacoste × Golf Le Fleur redefines conventional notions of elegance and casual style. Buttoned all the way up, white collars stand out against pigmented canvas, which can be hitched up over forearms and ankles to bare a rib trimming, as a nod to a vintage heritage tinged with modern-day casual.
Subversive and multifaceted by nature, the artist/designer has put his own touch on the entire collection. Even the iconic crocodile was
reworked to include an embroidered poppy flower in its jaw, directly referencing the ubiquitous instances of “Golf Le Fleur” typeset straight onto tracksuit trousers or in the form of bucket hat stripes.
Shop the collection here.