For the Adidas by Stella Mccartney Fall 2019 ad campaign, McCartney continuing to push boundaries in women’s sportswear with additional collaborator Grimes, offering up environmentally sustainable garments made from cutting-edge fabrics.
An outspoken environmental activist, McCartney says the musician is “the perfect embodiment” of her label’s values. “Grimes is passionate and outspoken [about] protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.”
Grimes wears sportswear made materials including recycled polyester made with Parley Ocean PlasticTM, and regenerated ECONYLTM yarn. adidas’ innovative technologies further enhances the collection which balances style and performance, whilst limiting its impact on the environment.
Grimes is seen in the new Warpknit Long Sleeve, a high-performance knitted garment with open hole structure to help athletes stay cool during intense workouts.