The impressive space on the Avenue des Champs-Elysées celebrates Dior excellence and the House's unique history, codes and icons.

July 24, 2019

The new Christian Dior flagship boutique stands like a majestic showcase, a surprising evocation of the founding couturier’s historic hôtel particulier, the beating heart of the House, after having closed its doors during its metamorphosis. An immense, entirely handmade drape, a reflection of Dior’s excellence in savoir-faire, reprises the facade of 30 Avenue Montaigne as if by magic, at the heart of the Champs-Elysées. A stylistic feat, this captivating twin storefront pays tribute to the House’s iconic address by opening a new chapter in its history.

Following the seasons, the space will be animated with new launches and pop-ups, including exclusive editions and other surprises. The Autumn-Winter 2019-2020 collection by Maria Grazia Chiuri opens the ball in a hypnotic setting with chromatic effects.

Each visit to this new Dior boutique — with its exclusive experiences, new technologies and immersive decors — is like a journey to the heart of the House’s modernity and heritage. Women’s and men’s ready-to-wear and accessories, as well as jewelry, perfumes and Dior Maison designs celebrating the elegance of entertaining, are just waiting to be discovered, like so many enchanting destinations. The House’s footwear is also showcased in a dedicated space on the ground floor, a veritable Shoe Paradise.

Symbols of Christian Dior’s passion — the couturier was a gallerist and an art collector before founding his fashion house – works dialogue with a soft color palette punctuated by flecks of gold. Furniture designed by Paolo Castelli, Osanna Visconti di Modrone, Philippe Malouin, Dimore Studio and Ramy Fischler keep company with original works from the Negropontes and Nilufar galleries.

A Cabinet of Curiosities displays a large selection of gifts, including fragrances, accessories and illustrated books; and, in an exclusive, this laboratory of dreams offers a broad range of new personalization services – notably in the form of embroideries, screen printing and hot or digital stamping. A selection of the personalization options can be done on the spot thanks to the workshops present in-store, rendering the creations and icons all the more unique, from the Dior Book Tote and Saddle bags to small leather goods items and a number of other accessories.


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