The series of captivating images for the Jimmy Choo Fall 2019 ad campaign celebrates modern luxury, created by world renowned fashion photographer Steven Meisel.

The campaign debuts Jimmy Choo’s monogram, JC, the brand’s initials as an oversized sculpture in a succession of powerful portraits. Meisel captures Gerber’s fresh and dynamic spirit, reflecting the very essence of a modern heroine; the muse for the Autumn Winter collection.

Heralding a new chapter for Jimmy Choo, the JC monogram features the brand’s initials cast in a brushed gold faceted font with a confident inter-linked silhouette. Ever-present and celebrated throughout in multiple iterations, JC is a constant reminder of the brand’s meaning and value providing an authoritative hallmark for signature styles.

“In my mind, Kaia represents a muse for the next generation with a timeless sense of beauty. She’s a modern heroine in the making. This season marks a pivotal moment in Jimmy Choo’s history with the unveiling of our new monogram, the JC, a literal abbreviation of our brand initials. The multi-faceted design reflects the dynamism of the Jimmy Choo woman and the accessories she commands.” Sandra Choi, Creative Director.

“To me, Jimmy Choo represents strength and power. I am so grateful to be a part of the Autumn Winter campaign which marks an important chapter in the brand’s story.” Kaia Gerber.

The Jimmy Choo Fall 2019 campaign also unveils The Varenne family of handbags which take centre stage for the season with three key silhouettes; the bowling, cross body and clutch, all featuring the JC interlinked monogram. The bags are presented in an assortment of timeless leather and suede including Bordeaux, camel, black, rust and dark green.