Sonic Youth’s 1985 song “She’s on my side, I love her all the time” inspired the brand’s artistic director, Cecilia Bonstrom to choose Kate Moss as her muse for the upcoming Zadig & Voltaire Fall 2019 ad campaign. The mood of the collection matches the English top model’s signature style: amazing leather pieces, menswear inspired shirting, fitted blazers and cowboy boots.

Cecilia wanted to interject the “model off duty” look into the collection and what better icon to project than Kate herself?

The Zadig & Voltaire Fall 2019 ad campaign, shot by Fred Meylan, embodies the power of natural femininity. Shot without makeup Kate’s natural beauty shines through every frame.

Kate Moss and the Zadig & Voltaire aesthetic share the same rebellious DNA, dressing for themselves above all else, always chic in true Cecilia Bonstrom style. Kate Moss was more than just a muse for this collection, she actively participated in the creative and development process to achieve Cecilia’s and her team’s creative vision.

Some of the best is yet to come, Kate and Cecilia have conceived an exclusive collaboration set to be revealed this fall during Paris Fashion wee