The French luxury house chose superstar Ariana Grande to star in the latest Givenchy Fall 2019 ad campaign socializing the launch with the hashtag #ARIVENCHY.
“It is a House I have forever admired and to now be part of that family is such an honor,”said Grande. “I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.”
Shot by Craig McDean, the photos are moody in black and white, and artistic director Clare Waight Keller has let the singer keep her signature high pony. The monochromatic pictures from the campaign show Grande lounging on stools, looking out to the distance and also just as a silhouette. She’s wearing clothes from the Givenchy Fall 2019 collection which debuted in Paris in February.
Waight Keller was thrilled to be working with Grande, stating: “A huge enormous thank you to @arianagrande LOVE YOU and all the special moments on and off set shooting the campaign – you’re amazing and your voice literally blew me away.”
And as we’ve come to expect from Waight Keller’s time at the brand’s helm, this involves a lot of masculine tailoring – both suits and coats – and feminine flourishes, like intricate beading and floral detailing.