This collaboration celebrates Gucci and Melet Mercantile’s shared vision for bringing communities together and connecting the past with the present – across decades, cultures and genres – melding common values and respective identities in a spirit of pure reciprocity. Gucci x Melet Mercantile brings a new and unexpected experience to the East End, that would not be possible without the support of the Montauk fixture and icon Bob Melet.

Melet Mercantile Montauk Outpost is well-known to locals as a destination for rare vintage finds. The space features an array of bespoke oddities including art prints, vinyl records and books carefully sourced from the corners of the world by founder Bob Melet himself.

As Montauk will be Gucci’s home for summer, Gucci is pleased to support the local community by partnering with businesses such as John’s Drive-In and Morty’s Oyster Stand to offer summer treats at the space on the weekends, as well as contributing to organizations such as A Walk On Water, Concerned Citizens of Montauk, and the Montauk Playhouse Community Center Foundation.

Gucci x Melet Mercantile will intertwine the whimsical world of Gucci with Montauk’s laid-back surf culture. The space will feature a highly-curated selection of Gucci merchandise with a focus on the Towards Summer collection, as well as a range of vintage goods from Bob’s personal collection. Together these elements will create a sense of intrigue and curiosity that animates the unique space.

The Towards Summer collection captures the essence of effortless warm-weather dressing. Utilizing materials such as straw matt, wicker, and canvas, this playful selection encompasses a large range of categories including women’s and men’s ready-to-wear, handbags, accessories, shoes, jewelry, childrenswear and more.

The distinct store concept and visual treatment were designed exclusively for the Montauk space. Dusty Blue walls and fixtures adorned with Melet’s signature wall-mounted fish and vintage skateboards are complemented by ornate clothing rails and floral prints from Gucci’s PreFall 2019 collection. These elements live harmoniously together among the existing aesthetic of Melet Mercantile while introducing Gucci’s free-spirited ethos to Montauk.

Gucci x Melet Mercantile will be open from July 3 – July 28, 11am – 6pm daily. It is located at 102 Industrial Road in Montauk, New York.