Fendi releases a new short movie celebrating the magic power of its legendary bag and friendship, after the launch of the Baguette Friends Forever Series, the movie episodes telling three different stories of inseparable friends, following their daily sparkling routine in the quest for the Fendi Baguette bag. Real-life friends actresses Emma Roberts and Amanda Seyfried are the protagonists of the Baguette Friends Forever micro movie filmed inside Fendi flagship store on New York’s Madison Avenue, which housed a sparkling Baguette party during the latest fashion week in February 2019.

Erasing the boundaries between reality and dream, the short movie captures Emma Roberts and Amanda Seyfried sharing a whimsical experience of discovery of the Fendi Baguette world. Hypnotic lights, blurred images, intriguing light reflections… the Fendi New York flagship with its mesmerizing Baguette Dream Room installation becomes the enchanting set for two girls consolidating their friendship in the name of authenticity… and fun.

If the first three Fendi Baguette Friends Forever short movies had Groove Armada’s “My Friend” as their signature soundtrack, English DJ, musician and record producer, Fatboy Slim’s “Praise You” highlights the tight relationship between the two protagonists.