Balmain creates a small capsule collection of bags designed by Delevingne and Olivier Rousteing: the BBag, Romeo and Twist.

May 29, 2019

Cara Delevingne is working closely with Creative Director Olivier Rousteing on a Balmain handbag capsule collection with the design of three of next season’s bags.

The campaign showcasing the BBag, Romeo and Twist is built around a short, interactive film where viewers are able to make choices on Cara Delevingne’s behalf to move the story in different directions.

“Of course, the video had to focus on Cara,” said Rousteing. “And it’s not just because she collaborated on the design of the bags. Cara is the star because it’s clear to everyone that she is the embodiment of the Balmain rebelle — the self-assured troublemaker with an invigorating, new type of rebellious spirit. Cara reflects the strong and confident attitude of the women of my generation, women who are not content to simply push back — instead, they revel in pushing forward, while making sure to push every button along the way. This is Cara’s first collaboration with the house and her second Balmain campaign this year and I’m certain that we have many more adventures ahead of us!”

Easily dressed up or down, the new bags correspond with Delevingne’s versatile take on fashion. Apt to switch from leather jackets and jeans during her off-duty moments to slinky little black dresses for parties and premieres, she’s an ideal representative for the duality of the modern wardrobe and the Balmain woman.

Each bag offers a different take on that ideal: The boxy quilted BBag is a riff on the traditional quilted flap bag with a gold chain added for a touch of decadent luxury; Romeo’s spikes and studs deliver punk attitude, while the Twist plays up the canteen bag’s regimental origins.

Shop the collection here.


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