Visions, characteristics and signs of fashion in motion create new silhouettes to dress new personalities for Alberta Ferretti's Cruise collection.

May 28, 2019

The Alberta Ferretti Resort 2020 collection explores an eccentric elegance capable of bringing new languages into communication with a renewed demand for elegance.

“I let myself be guided by a sense of uniqueness, a search for identity. I like to think of a woman in motion, who combine dynamism, reflection and calculated eccentricity. The opportunity to live “outside the box”, to break the rules and invent new ones that are more in line with her lifestyle, responsibilities, and way of being,” said Alberta Ferretti.

A daywear that is able to communicate the glamorous attitude that is expected of Alberta Ferretti. Suede pants finished with gold metal eyelets and caban style jackets of different lengths made in soft wool fabrics. Watery pastel colored denim accompanies more basic items such as trench coats, Saharan garments and silk polos. A style of daywear dressing with an attention to design detail and to the female figure is created and transitions into long dresses in macramé lace or chiffon of the colors of the sea. Feather inserts are alternated with lace intricately sewn with patchwork technique.

Women freed from constraints and an open-minded attitude towards change. With the desire to take on a leading role within image and content innovation. Clothes that establish a new eccentricity as a personal search for identity. A collection in which dynamism and sensuality are two attitudes that are not mutually exclusive but are strengthened by meeting.

Go backstage for the preparations of the Alberta Ferretti Cruise runway show in Monte Carlo.


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