The new David Yurman boutique in Montreal’s downtown district reflects the brand’s philosophy of art and the family’s unique creative expression.
The 1,200-square-foot boutique features a heritage wall that visually narrates the Yurmans’ journey from art to jewelry alongside current designs. The new boutique is nearly double the size of the previous David Yurman location at Holt Renfrew Montreal.
“Montreal exudes style through all elements of art, architecture and design,” said Carol Pennelli, President of David Yurman. “The opening of our new boutique at Holt Renfrew Ogilvy provides an opportunity for us to feature our most innovative designs and to tell a rich brand story.”
The space features a curation of David Yurman products across all categories, including Women’s, Men’s and Wedding. Each product category is separated by the use of architectural finishes and elements such as metal portals and wooden screens that give the space and intimate yet luxurious feel.
The storefront features a modern wall of rich black concrete, while the interior includes live edgewalnut, travertine counters and touches of antique bronze as well as artisan plaster wall features. The millwork is a mix of walnut tambour and antique bronze. The store’s fixtures are made up of 90% repurposed materials, in an effort to increase the brand’s sustainability initiatives.