LOUIS VUITTON B. BLOSSOM JEWELRY CAMPAIGN FEATURING SOPHIE TURNER

LOUIS VUITTON B. BLOSSOM JEWELRY CAMPAIGN FEATURING SOPHIE TURNER

Louis Vuitton introduces its newest campaign showcasing its iconic B.Blossom fine jewelry collection.

May 21, 2019

Lensed by Craig McDean, actresses Sophie Turner, Indya Moore, Chloe Grace Moretz and Zhong Chu Xi join model Signe Veiteberg star in the Louis Vuitton B. Blossom jewelry campaign. Five women who embody the classic elegance of Vuitton, the collection mirrors their femininity and grace.

The Vuitton star-shaped flower is intwined throughout the pieces, the same emblem used in the original monogram design in 1896. Reimagined with contemporary vision, the collection is a modern approach to Vuitton tradition. Featuring a range of bracelets, rings, cuffs, and necklaces, the B Blossom Fine Jewellery collection intwines the iconic Vuitton flower into each piece.

The Louis Vuitton b. Blossom collection is captured by photographer Craig McDean and styled by Marie-Amélie Sauvé, and includes a series of digital films, showcasing the craftsmanship of the jewelry.

Stylist Marie-Amélie Sauvé pairs designer Francesca Amfitheatrof’s elegant designs with black tops. Pendants and charms take the spotlight for earrings, bracelets, necklaces and rings.