GANNI PRE-FALL 2019 COLLECTION FILM
Ganni's Creative Director Ditte Reffstrup gets inspired by her upbringing in the northern tip of Denmark for the Pre-Fall collection.
May 20, 2019
With the Ganni Pre-Fall 2019, Ditte Reffstrup remembers the moment in the mid-Nineties, at the height of Britpop when she visited her sister in Liverpool, England.
“Growing up in the countryside, I wanted to be anywhere else, living in Copenhagen or a city someplace. We were so isolated. I had a strong sense of what I wanted to wear, but you wouldn’t call it fashion exactly,” said Ditte Reffstrup, Creative Director at Ganni.
The collection takes inspiration from the mixtape cool of that era: art school meets glam rock with a sporty tomboy-ish cool. Taking inspiration from the mixtape of that era, it’s a story of two world’s colliding: when the country girl first encountered 90s brit-pop mania.
“When I was 14 I went to Liverpool to stay with my sister at the university. Imagine it, I was this naïve country girl who’d never left Denmark stepping into Britpop mania. In Liverpool I heard bands like Pulp and Elastica for the first time. I discovered punk and stayed out dancing. With Pre-Fall I think there is that duality in the collection. You have the innocent country girl and something darker and messier,” Reffstrup continued.