RALPH LAUREN WOMAN INTENSE FRAGRANCE CAMPAIGN FEATURING JESSICA CHASTAIN
Actress Jessica Chastain returns as the face of Ralph Lauren’s new scent.
May 17, 2019
Originally fronting the ‘Woman’ fragrance in 2017, Jessica Chastain returns for the Ralph Lauren Woman Intense fragrance collection.
“I see intensity as a very positive thing,” said Women by Ralph Lauren Global ambassador, Jessica Chastain. “I would love it if someone called me intense. It is a beautiful thing to be.”
The Ralph Lauren Woman Intense scent that captures the power and femininity of florals mixed with black vanilla and sandalwood. This floral oriental fragrance is created for and inspired by the woman who lives and leads with intensity. Top notes include black currant, pink pepper oil, neroli oil, and rhubarb accord. Middle notes feature tuberose, orange flower, and jasmine sambac. Meanwhile, base notes exude black vanilla, sandalwood oil, and ambery woods accord.
Since May 2017, Women by Ralph Lauren has been using its campaign, Lead A Woman, to advocate for closing the leadership gap between women and men. Now, as they approach their second year, Woman by Ralph Lauren is releasing its third short film, Leading With Intensity, to go along with the new perfume. Leading With Intensity challenges the traditional negative stereotypes that are assigned to women who are deemed “too intense” and encourages people to change their perspective.