Louis Vuitton premiered prototypes of a new cutting-edge fusion of technology and craft at the Cruise 2020 show in New York.

May 14, 2019

For the Louis Vuitton Resort 2020 collection, the brand premiered for the first time prototypes of its most innovative “canvas”, yet. Fusing cutting-edge technology with the Maison’s signature savoir-faire, the new canvas displays moving images while taking the form of some of Louis Vuitton’s most iconic bags.

Nicolas Ghesquière has transformed the landmark TWA Flight Center at New York’s JFK Airport into a tropical oasis for his Louis Vuitton Resort 2020 Show.

Louis Vuitton’s Artistic Director of Women’s Collections shares why he chose the Eero Saarinen-designed terminal as the backdrop for his next Cruise Collection: “I was lucky enough to have landed at the TWA Flight Center in the late Nineties. It was something I could never forget. This place was forgotten for twenty years and now has come back to life. It’s like a sanctuary that has been revived and seeing it enchant anew in a different iteration, as a hotel, is a great pleasure. It’s about rediscovering an uncommon place that nevertheless is part of American heritage.”

The terminal closed almost 20 years ago, but it still looms large in the public imagination. After a multiyear renovation, it will reopen as a hotel, complete with 500-plus rooms and an infinity pool.

The batwing sleeves and bubble skirts read as ’80s, but the board shorts and cap-toe combat boots said 1990s.  Ghesquière said in a preview, “was getting back to the first feeling I had when I came to New York.” Like most newcomers, he was bowled over by the city’s Art Deco landmarks, bright lights, and famous round-the-clock energy.

This was a decorated, flamboyant collection, dedicated to resurrecting the disappearing art of dressing up. Voluptuous swags of panne velvet were draped over the shoulders of going-out tops, tiny bustiers were studded with crystals, and the famous Chrysler Building bas-relief was picked out in geometric metallic embroideries on a zip-front jacket, as well as on jacquards.

Watch the backstage highlights of Nicolas Ghesquiere’s Louis Vuitton Resort 2020 show at the TWA Flight Center in New York.


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