CÉLINE PRE-FALL 2019 AD CAMPAIGN
Hedi Slimane taps model Marland Backus for Céline's Pre-Fall 2019 campaign.
May 14, 2019
Captured in the studio by Hedi Slimane, the American model wears effortlessly chic ensembles for the Céline Pre-Fall 2019 ad campaign.
Paris, France, sets as the location with a focus on new season sweaters, slim-fit denim as well as oversized outerwear. In addition to the images, Marland also appears in a short film featuring a series of moving images set to the tunes of ‘Yooouuu’ by S**kid.
Taking inspiration from archival Céline season — particularly the ’70s era in which it began to expand worldwide — Slimane channeled the French bourgeoisie, offering up his own take on their daily wardrobes, while keeping them fresh for modern consumers. There was plenty of desirability here without gimmicks or flashy trends, including midi-length pleated skirts, slim wool trousers, tailored jackets and overcoats, deliciously soft knits, slim-cut jeans in that just-so vintage wash, button-up blouses and some show-stopping furs.