Breaking all the stereotypes associated with tenderness, we introduce the new Tous Stay Tender campaign featuring Emma Roberts.
Roberts has become the brand’s global image thanks to her ability to express emotions and her affinity with the core values.
Emma Roberts invites us to immerse ourselves in a story of tiny moments filled with excitement, fun and love, where tenderness is the common thread. The brand has opted for ordinary people rather than fiction as the focus of the commercial so as to preserve the essence of the moment.
Rosa Tous, Vice President of Tous said: “TOUS has always been a brand closely linked to the creativity of emerging talent, something that we want to claim with this commercial and with the presentation as a new global image of a figure of international impact like Emma Roberts. At Tous, we believe the world would be a better place if we all expressed our feelings without fear of being judged. For this reason, with this campaign we want to encourage people to find the best way to show their tenderness, using jewelry.”
A version of the classic Love Me Tender by Elvis Presley becomes the soundtrack for a commercial where music is a very special focal point.