FENDI X GENTLE MONSTER EYEWEAR CAPSULE COLLECTION

FENDI X GENTLE MONSTER EYEWEAR CAPSULE COLLECTION

Fendi launches a one-of-a-kind collection of sunglasses in collaboration with Gentle Monster, the Korean sunglasses and optical glasses brand.

May 7, 2019

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The Fendi x Gentle Monster Gentle Fendi capsule collection is comprised of two unisex styles that embody a perfect balance between innovative design and exquisite craftsmanship, combining Fendi ’s DNA with Gentle Monster unpredictable aesthetic. Gentle Fendi NO.1 are hyper-fashion metal and acetate sunglasses, surfing the current trend of small shapes and bold logos, while Gentle Fendi NO.2 are metal sunglasses that combine a strong fashion attitude with an easy-to-wear look.

The Gentle Fendi Capsule Collection will be presented with an innovative and disruptive video art-directed by collective Russian artists AES+F, renowned for combining multiple forms of tools, including sculptures, photography, architecture and media technology. The video portrays a grandiose and lavish aesthetic, combining fashion with art whilst merging and opposing futurism with an ancient feeling. Under the form of magical creatures, models wearing the Gentle Fendi sunglasses are projected in a surreal atmosphere where they meet and interact with strange alien-like geometrical structures, surrounded by classical architecture and minimal elements.

Custom rotating installations will take centre stage at selected Fendi and Gentle Monster boutiques worldwide, among which Fendi Roma Palazzo, New York Madison and Gentle Monster London and Dubai. Infusing the boutiques with an industrial and futuristic aesthetic, the installations will feature a 360° rotating structure with life-like mannequins wearing Gentle Fendi sunglasses. See full list of stores with Gentle Fendi installations below.

The Fendi x Gentle Monster Capsule Collection will be available as of early May 2019 in Fendi and Gentle Monster boutiques along with selected optic stores worldwide.

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