SAINT LAURENT FALL 2019 AD CAMPAIGN FEATURING KEANU REEVES

SAINT LAURENT FALL 2019 AD CAMPAIGN FEATURING KEANU REEVES

Keanu Reeves in the new face of Saint Laurent men for the Fall 2019 season

May 3, 2019

Following in the footsteps of Travis Scott, who appeared as the face of the label’s Spring 2019 menswear campaign, the Saint Laurent Fall 2019 ad campaign has a new star this season and Keanu Reeves takes center stage.

Reeves is seen wearing a pinstripe tailored jacket, a dark shirt, and a pair of aviator sunglasses, as shot in monochrome by David Sims.

Saint Laurent’s artistic creator and designer Anthony Vaccarello’s also directs the actor to appear in a boxy leather jacket and black jeans.

Always shot in black and white with subjects photographed wearing prominent hangover-hiding sunglasses, Saint Laurent ads are always moody, brooding and severe.

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